Marketing to the Deconditioned Market: Using Trial Membership

Only 13% of America’s population is actively using a fitness facility. That is a low number considering the amount of fitness facilities that are opening up per quarter. The Trial Membership is a great niche tool you can use to create a difference between you and the fitness facilities in your community. Some fitness facilities in your area may already run a trial membership but the question is: Are the running it correctly? Step 2 in the NFBA Sales System is offering a year around Trial Membership in your facility. The key to success with this program is using all the steps, programs & packages. This product is recommended for any facility looking to create a greater value in there programs & memberships while reaching the deconditioned market.