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Welcome to 2010!!

Published on 01/06/10 11:13AM

Last night millions of Americans most likely watched the newest edition of The Biggest Loser. This season has the biggest group of men and women in the shows history. While I don’t know if that is a good thing or not, the important thing to note is that consumers are watching it.

Why was I watching? To see what they were working out with.

Where I feel the fitness industry goes wrong is our failure to deliver on the products consumers are looking for. Everything that we saw last night are the tools & toys consumers want … and in most cases we are failing them.

Change is not easy but isn’t it time for the fitness industry to start being a head of the trends instead of just barely keeping up?

Any magazine you pick up today will show a potential member all the things they can do with a stability ball or kettle bell. Yet when they walk into our health clubs, all they see are treadmills, elliptical and selectorized equipment.

In my eyes we are failing the consumer and a nation at large that is suffering obesity and disease. By not providing them what they are looking for they will walk away again completely unsatisfied!!

Isn’t time to stop the insanity??

I am proud to be the director of the National Fitness Business Alliance. We represent an elite team of industry professionals that understand the future of the fitness industry and have the tools and systems that will help bring you there!

The NFBA is the only organization is the industry that is helping over 4000 independent fitness professionals, ranging from owners, trainers and management teams, reach career potential that they knew existed but where not really sure how to reach it!

Now is the time to stop, take a deep breathe and consider your next step.

I will be the first to tell you that a change is coming. It has been a slow change but it is going to surge. And you’ll either be in that surge of change or left scratching your head wondering what the heck happened.

I would like to personally invite you to join me and my Alliance Team to learn how you can improve your business, your life and your future.

 

With 12 Fitness Business Expos throughout the country in 2010 there is NO REASON why you can’t come and see what the future has to hold.

Jan. 27/28 - San Antonio, TX                               Feb.18/19 - Atlantic City, NJ

Mar. 25/26 - Charleston, SC                                April 28/29 - Sacramento, CA

May - Toronto, Canada                                       May 27/28 - Denver, CO

June 17/18 - Louisville, KY                                  July - Seattle, WA

Aug. 18/19 - Chicago, IL                                     September - Philadelphia, PA

Nov 11/12 - Newport Beach, CA                          Dec. 9/10 - St. Louis, MO

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